LivMundi Institute, Festival and Journeys

The Context

LivMundi is a Brazilian socio-environmental institute that since 2016 has been making the sustainability agenda accessible through festivals, learning journeys and educational initiatives, with a focus on women and youth. Their programming has featured voices from Ailton Krenak to Noam Chomsky, and their festivals have drawn tens of thousands of participants across Rio de Janeiro and Belem. As the organization formalized into Instituto LivMundi and expanded its offerings, they needed a brand system that could hold a growing ecosystem that included the institute, the festival and the learning journeys, all under one coherent identity.

The Approach

We renewed the brand across every touchpoint: identity, visual assets, website, social media, festival scenography and a series of collages for institutional materials. The concept drew from connection, symbiosis, and nature as visual foundation. Starting from the existing logo, we refined it toward something lighter and more contemporary, then built a graphic language around it formed by circles alone and combined, creating organic shapes of two, three, four, five cores. The “leaf” shape, born from the intersection of two circles, became a recurring element. We structured a multi-brand strategy with Instituto LivMundi as the umbrella and Festival LivMundi and Jornadas LivMundi as sub-brands, each with its own expression but all rooted in the same visual vocabulary.

The renewed identity now carries across LivMundi's digital platforms and physical festival spaces. The 2022 festival, co-curated by young leaders from five Brazilian states, attracted more than 15,000 people across in-person and online formats.