The Context
Mahta is a Brazilian foodtech built on a radical premise: that what nourishes your body can also regenerate the Amazon. Their Forest Regenerative System (SRF) connects modern nutritional science with ancestral knowledge, sourcing superfoods from traditional communities and agroforestry cooperatives to keep the forest standing. The system rests on three pillars: health and nutrition, social justice, and climate urgency. They needed a visual identity that could hold all three without collapsing into either corporate sustainability language or tropical cliché.
The Approach
The concept drew from the diversity of Amazonian fruits, their colors, shapes, and textures becoming the foundation of the palette and visual language. The symbol is a Borromean knot: three interlocking circles where removing any one unties all three, representing the interdependence of Mahta's three pillars. The design throughout follows a textured, organic line inspired by systemic concepts, symbiosis, and geometric patterns.
The Impact
The SRF identity was applied across a series of videos and campaign materials that communicate Mahta's regenerative model, making visible how nutrition, social justice, and forest regeneration work as one interdependent system.
Next Project
Solvable